Choosing a Birthday Gown for Your Daughter

A birthday gown is the star of the cake-cutting photos — but it also has to survive games, dancing and a long evening. Here is how to choose one that works on both counts.

Tulle and net: the classic party look

Layered tulle gives the twirly, princess silhouette most girls dream of. Tiered pink, lavender and purple gowns photograph beautifully. We always add a soft cotton lining so the net never scratches.

Satin and silk: rich and elegant

Satin has a soft shine and suits evening parties; pattu silk feels traditional and festive. Both drape well and are comfortable for longer events. A satin gown can even be matched with mom for a mom-and-me look.

Pick colours with the theme

Tell us your cake and decoration colours and we suggest a gown that stands out against them — a red tulle frock on a pastel set-up, or a black net gown against gold balloons.

Sleeves and neckline

• Flutter or puff sleeves for babies and toddlers.
• Sleeveless with a pearl neckline for warm evenings.
• Puff sleeves with feather or sequin detail for a statement look.

Comfort checklist

• Hem just above the ankle so she can run without tripping.
• Back zip or hooks for quick changes.
• Light enough to wear for three hours.

Browse real birthday gowns in our kids dress designs and lookbook, then send us your party date.